Spend, matched to the orders it brought in.
Meta Ads and Google Ads spend sits beside the orders each campaign and ad produced, matched by your own tracking parameters, not each platform's self-reported credit.
An example month: revenue by channel on the left, where it went on the right.
Ranked by what is left, not by ROAS.
A campaign can return four times its spend and still lose money once goods, fees, shipping and returns come off. GAINKAT ranks campaigns and ads by the profit their orders leave behind.
- Per campaign and per ad, for Meta Ads and Google Ads
- Source / medium for every channel, including ones with no connector
- Spend, return and payback in Finance
- Retargeting · Carousel4.1×
- Brand search3.6×
- Spring sale · Advantage+3.4×
- Shopping · All products2.1×
Example campaigns. Switch between ROAS and profit.
Lifetime value, in profit.
Most lifetime-value reports count revenue. A revenue LTV of 1.2 times your acquisition cost is a loss on every customer once costs come off. GAINKAT measures what a customer is worth after costs, and how long they take to pay back.
- Repeat rate and time between orders
- Value by acquisition cohort, from realised orders only
- Which first products lead to a second order
- Customers at risk of not coming back
gainkat.com/dashboard/acquisition/lifetime
The Lifetime value page, with example figures.
Your tags, your attribution.
Every ad platform reports the conversions it can claim, and their totals overlap. GAINKAT matches orders to campaigns with the UTM parameters you set, and shows you exactly which tags each channel needs.
What the platforms claim
Meta and Google each count the sale they can see. One order can be claimed twice, and neither knows what it cost you.
What GAINKAT counts
One order, one source, read from the tags on the visit that bought.
What you keep
That order's revenue minus every cost, including the spend that brought it in.
See which campaigns really pay.
We'll walk through your store's real numbers with you and show you which orders, products and campaigns make money.