The campaigns that look good and lose money.

ROAS stops at revenue. GAINKAT follows each Meta and Google Ads campaign to the orders it brought in, takes every cost off them, and ranks campaigns by what is left.
  • Retargeting · Carousel4.1×
  • Brand search3.6×
  • Spring sale · Advantage+3.4×
  • Shopping · All products2.1×

Example campaigns. Switch between ROAS and profit.

Where a month of ad-driven revenue went.

Revenue by channel on the left, every cost and the profit kept on the right. Hover a block to follow it.
Meta Ads$4,820Google Ads$3,110Creators$1,240Email$880Direct$2,350Revenue$12,400Cost of goods$4,960Ad spend$2,140Shipping$1,180Fees$520Returns$410Profit kept$3,190

An example month.

Spend without sales, caught the same day.

Every two hours GAINKAT checks for campaigns spending with no orders behind them and ad accounts that have stopped serving. On Growth the alert reaches you on Telegram, WhatsApp or a webhook.

An example alert firing.

Pause or rebudget, on your approval.

Ask Billy to pause a campaign or change a daily budget and it prepares the change for you to approve. It never creates campaigns and never edits targeting or creative.
  • Meta Ads: pause a campaign, change a daily budget
  • Create a discount code for a campaign
  • Every change recorded in your activity log

Proposed change

Lower Spring Sale · Advantage+ to $80 a day

Profit per order fell from $18.40 to $4.10 since the budget went to $140.

ApproveEditNot now

An example proposal.

See which ads pay for themselves.

We'll walk through your store's real numbers with you and show you which orders, products and campaigns make money.

Someone from the team replies by email, usually within a working day.

For brands running paid ads — GAINKAT