Cash on delivery, counted at the door.

A cash-on-delivery order is a promise until the customer pays. GAINKAT counts its revenue on delivery, costs a refused parcel both ways, and shows you which courier's returns are eating your margin.
Orders placed100 ordersShipped89 ordersCancelled before shipping11 ordersDelivered and paid71 ordersRefused at the door13 ordersReturned after delivery5 orders

100 example orders, followed from checkout to the door.

A refused parcel still costs you.

It used no stock, so it carries no cost of goods. But it travelled out and back, and the ad that won it was already paid for. GAINKAT counts all of that on the order that caused it.
  • Revenue recognised on delivery, not on order
  • Freight in both directions on refused and returned orders
  • No cost of goods on stock that came back
$0.00Order revenue$0.00Cost of goods−$6.90Shipping out−$6.90Return freight−$12.40Ad spend−$26.20Loss

The same example order, refused and delivered.

Return cost, courier by courier.

The RTO cost by courier report shows how many parcels each courier shipped, how many came back, and what those returns cost, so you know who to route your cash orders through.
CourierShippedReturnedReturn cost
Courier A4129.2%$271.40
Courier B28814.6%$331.20
Courier C15721.0%$247.80

Example couriers and figures.

Know what your cash orders really made.

We'll walk through your store's real numbers with you and show you which orders, products and campaigns make money.

Someone from the team replies by email, usually within a working day.

For cash-on-delivery stores — GAINKAT